Brand Guidelines
Cover logo usage, color palette, typography, and tone of voice.
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Brand Guidelines
Official brand guidelines for My Service to maintain a consistent brand identity. External partners, media, and internal teams should follow these standards.
Logo Usage
- Primary Logo: Use the color logo on light backgrounds and the white logo on dark backgrounds.
- Minimum Size: 120px wide for digital media
- Clear Space: Maintain at least 50% of the logo height as padding around the logo.
- Restrictions: Do not alter logo colors, distort proportions, or add drop shadows.
Brand Colors
- Primary: #2563EB (Blue 600)
- Secondary: #1E293B (Slate 800)
- Accent: #F59E0B (Amber 500)
- Background: #F8FAFC (Slate 50)
Typography
- Headings: Inter Bold
- Body: Inter Regular
- Base Size: 16px / Line Height 1.6
Tone of Voice
Our tone is professional yet approachable. We speak as a helpful partner, not a faceless corporation. Avoid overly formal or overly casual language.
Imagery
- Use bright, clean photography and illustrations.
- Avoid heavy filters or overly complex graphic effects.
- People photography should feature natural expressions and diverse settings.
For brand asset downloads or inquiries, contact brand@example.com.
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