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Brand Guidelines

Cover logo usage, color palette, typography, and tone of voice.

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Create from the Brand Guidelines template

After reviewing the example, use the PAGEBOOK template to enter your company, service, and contact details and publish a submission-ready URL.

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Can I use this Brand Guidelines example as-is?
The example is meant to show structure and wording. Before publishing, replace service-specific details such as company name, service name, collected data, and contact information.
What is the difference between an example and a template?
An example shows a finished writing flow. A template is the starting point for creating a public page that fits your own service.

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Brand Guidelines
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Brand Guidelines

Official brand guidelines for My Service to maintain a consistent brand identity. External partners, media, and internal teams should follow these standards.

Logo Usage

  • Primary Logo: Use the color logo on light backgrounds and the white logo on dark backgrounds.
  • Minimum Size: 120px wide for digital media
  • Clear Space: Maintain at least 50% of the logo height as padding around the logo.
  • Restrictions: Do not alter logo colors, distort proportions, or add drop shadows.

Brand Colors

  • Primary: #2563EB (Blue 600)
  • Secondary: #1E293B (Slate 800)
  • Accent: #F59E0B (Amber 500)
  • Background: #F8FAFC (Slate 50)

Typography

  • Headings: Inter Bold
  • Body: Inter Regular
  • Base Size: 16px / Line Height 1.6

Tone of Voice

Our tone is professional yet approachable. We speak as a helpful partner, not a faceless corporation. Avoid overly formal or overly casual language.

Imagery

  • Use bright, clean photography and illustrations.
  • Avoid heavy filters or overly complex graphic effects.
  • People photography should feature natural expressions and diverse settings.

For brand asset downloads or inquiries, contact brand@example.com.

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