Startup

How to create a media kit page

Put together a media kit that gives journalists and partners everything they need to cover your brand.

Why a media kit matters

A media kit saves journalists and content creators hours of research by packaging your brand story, logos, and key facts in one place. Without one, reporters may use outdated logos, misquote your mission, or skip covering you altogether because finding accurate information is too difficult.

Key elements to include

Include a company overview with founding date and mission, high-resolution logos in multiple formats, brand color codes, executive headshots and bios, key product screenshots, company milestones or metrics, and a press contact email. If you have boilerplate text or approved quotes, include those as well.

Best practices for media kits

Keep all assets downloadable in standard formats β€” PNG for logos, high-res JPEG for photos. Write your company description in both one-sentence and one-paragraph versions so journalists can pick what fits. Update the kit whenever there is a rebrand, leadership change, or significant milestone.

How PAGEBOOK helps

Choose the media kit template in PAGEBOOK, upload your brand assets, enter company information, and publish a dedicated URL. Share this link with journalists, include it in press releases, or add it to your website footer. Everything stays up to date in one central location.

Frequently asked questions

What is the difference between a media kit and a press release?
A press release announces specific news, while a media kit is an evergreen resource containing brand assets, company background, and contact information. Journalists use the media kit as reference material when writing about your company.
Do small startups need a media kit?
Yes. Even early-stage startups benefit from having a media kit. It shows professionalism and makes it easy for bloggers, podcast hosts, and journalists to feature you without back-and-forth emails requesting basic information.

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