How to create an app introduction page
Learn how to showcase your app's value proposition, features, and download links on a dedicated intro page.
Why an app intro page matters
An app introduction page is often the first touchpoint between your product and potential users. A well-crafted intro page communicates your app's core value in seconds, reducing the friction between discovery and download. Without one, you rely entirely on app store listings, which limits your ability to tell a richer story.
Key elements to include
Start with a clear headline that states what the app does, followed by a concise tagline. Include high-quality screenshots or a short demo video, a feature list with icons, platform download badges (App Store, Google Play), and social proof such as ratings or user counts. A brief 'how it works' section with three to four steps also helps visitors understand the experience.
Best practices for app intro pages
Keep the page scannable with short paragraphs and visual hierarchy. Place your primary CTA — the download button — above the fold and repeat it at the bottom. Use real device mockups instead of flat screenshots to make the app feel tangible, and ensure the page loads fast on mobile since most visitors will be on their phones.
How PAGEBOOK helps
Select the app intro template in PAGEBOOK, fill in your app name, tagline, features, and upload screenshots. PAGEBOOK generates a clean, mobile-friendly public URL you can share on social media, in ads, or link from your app store listing. Pair it with a support or FAQ page to give users a complete experience.
Related templates
PAGEBOOK templates you can use after reading this guide.
Frequently asked questions
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