How to create an event landing page
Design a high-converting event landing page that communicates the essentials and drives registrations.
Why an event landing page matters
An event landing page serves as the single source of truth for everything attendees need to know. It eliminates back-and-forth questions by presenting date, time, location, and agenda in one place. A dedicated page also makes it easy to track registrations and measure interest from different marketing channels.
Key elements to include
Lead with the event name, date, time, and location prominently at the top. Include an agenda or schedule, speaker or host bios, a registration form or RSVP button, and logistics details like parking or virtual access links. Adding a countdown timer creates urgency and keeps the page dynamic.
Tips for higher registration rates
Use a single, clear CTA — 'Register Now' or 'RSVP' — and repeat it after each content section. Highlight what attendees will gain, such as networking opportunities or exclusive content. Keep the form short, asking only for name and email, and add social proof like past event photos or attendee testimonials.
How PAGEBOOK helps
Select the event landing template in PAGEBOOK, fill in event details, speakers, and schedule, then publish a shareable URL. You can update the page anytime as details change. Share the link in email campaigns, social media posts, or messaging apps to drive registrations.
Related templates
PAGEBOOK templates you can use after reading this guide.
Frequently asked questions
Share this page