How to write a press release
Learn the structure and best practices for writing a press release that gets picked up by media outlets.
Why a press release matters
A press release is the standard way to communicate newsworthy events to journalists, bloggers, and industry analysts. It follows a recognized format that makes it easy for editors to assess relevance quickly. A well-written press release can earn media coverage, boost SEO through backlinks, and establish your brand as an active player in your industry.
Key elements to include
Start with a compelling headline and a concise subheadline. The first paragraph should answer who, what, when, where, and why. Include a quote from a company spokesperson to add a human perspective, supporting details or data in the body paragraphs, and a boilerplate section with your company description and media contact information.
Best practices for press releases
Keep the total length to one page — 300 to 500 words is ideal. Write in third person and use an objective, factual tone. Avoid marketing jargon and superlatives; let the news speak for itself. Include a clear call-to-action, whether that is visiting a product page, attending an event, or contacting your PR team.
How PAGEBOOK helps
Select the press release template in PAGEBOOK, enter your headline, body text, quotes, and company boilerplate. PAGEBOOK generates a professional, publicly accessible page you can share with journalists or include in email pitches. Link it alongside your media kit for maximum impact.
Related templates
PAGEBOOK templates you can use after reading this guide.
Frequently asked questions
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