Product launch page guide
Key elements and tips for building a launch page that drives interest before and after release.
Why you need a launch page
A launch page gathers interest before release and communicates core value after. Having one URL to share across social media and press releases dramatically improves marketing efficiency.
Key elements to include
Add a hero headline, product screenshots or a demo video, three to five key features, social proof such as testimonials or media mentions, and a CTA button. Before launch, include a waitlist form.
Connecting waitlist and event pages
Linking from the launch page to a waitlist page helps capture pre-launch emails. Preparing event landing and press release pages alongside the launch page multiplies your launch impact.
How PAGEBOOK helps
Choose the product launch template, enter your product name, features, and CTA, then publish a public URL. You can also create waitlist, event landing, and press release pages as a set.
Related templates
PAGEBOOK templates you can use after reading this guide.
Frequently asked questions
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