Free tool
Apple App Store ASO Check
Enter an App Store app URL to check the URL structure that matters for sharing and visibility, plus guidance on title, subtitle, the keyword field, and reviews β the core of App Store ASO. We don't scrape the listing content.
App Store ASO essentials
App Store Optimization (ASO) is tuning your listing so the app surfaces better in search and recommendations. The App Store's fields differ from Google Play's.
App name & subtitle
The app name (max 30 chars) and subtitle (max 30 chars) carry high search weight. Include core keywords naturally without stuffing.
Keyword field
The keyword field in App Store Connect (max 100 chars) is used for search but hidden from users. Separate with commas and no spaces, avoid duplicates, maximize density.
Downloads & installs
Install volume and velocity are ranking signals. App Store Connect metrics aren't real-time either and can take time to reflect.
Ratings & reviews
Higher ratings and more reviews help ASO and conversion. Prompt for ratings at the right moment and respond to reviews.
Screenshots & app preview
Screenshots and app preview video drive conversion. Show core value in the first 1β2 shots.
In-app events & updates
In-app events and regular updates increase visibility opportunities and re-engagement.
This tool checks only the URL structure, not the App Store listing content β listing markup changes often, so scraping is fragile. For download and review figures, see the ASO guidance below.